Blog
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GDPR Compliance in E-Commerce: What Online Shops Need to Know
Data protection is no longer a niche legal topic – it’s a core concern for every online business. Since the introduction of the General Data Protection Regulation (GDPR) in 2018, e-commerce companies operating in or targeting the EU have been under growing pressure to protect customer data, implement transparent data processing practices, and comply with…
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New plan for the WayWidget and updated clauses in our T&C Generator (August-September 2025)
We skipped August, but we’re back with a fresh round of improvements — here’s what we’ve been working on to make your experience even smoother. Ready? Let’s jump straight into what’s changed. New plan for our accessibility widget Our AI-powered accessibility widget now has a Standard Plan, ideal for high-traffic websites or advanced needs like…
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1-Click Shopify Installation, improved WayWidget, and more (July 2025)
We’ve been busy behind the scenes, and it’s time to share what’s new. From an effortless 1-Click Shopify Installation to a more robust and customizable accessibility widget coming soon — here’s what’s happening on the product front. 1-Click Shopify Installation Privacy Controls and Cookie Solution Adding iubenda’s cookie banner to your Shopify store is…
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How agencies can grow with server-side tracking: drive better ROAS without compromising privacy
Client-side tracking is a common data monitoring method where the user’s browser interacts directly with third-party services. However, this type of tracking is becoming less reliable in terms of data accuracy and compliance with privacy regulations. This is primarily due to several issues: the rise of ad-blockers, security vulnerabilities, the limited lifetime of third-party cookies,…
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WayWidget upgrade, improved teams, and a brand new Shopify app (June 2025)
This month’s highlights include an update to our WayWidget. Can’t wait to find out more? Let’s dive right in. Make your site more accessible with no extra code needed! Our AI-powered widget (formerly known as Accessibility Solution), designed to make your website more accessible with just a few clicks, is now WayWidget with a big…
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How to Create Highly-Converting Buttons for Your WordPress Website
Call-to-action (CTA) buttons are indispensable elements on every website. No matter the niche, whether it’s a startup project or a well-established company’s site, buttons are everywhere. Despite occupying relatively little real estate, the power of CTAs is indisputable. A well-designed and strategically placed CTA button can significantly influence user behavior, encouraging actions such as reading…
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Why Start Dropshipping: Tips, Tools and Trends for 2025
In 2025, dropshipping remains a viable and thriving opportunity for aspiring entrepreneurs looking to break into e-commerce. Dropshipping allows individuals to sell products online without managing inventory, handling shipping, or investing in significant startup capital. With the rise of innovative tools, shifting consumer preferences, and new industry trends, dropshipping is poised for continued growth. Why…
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How to Find the Perfect WordPress Theme for Your Business
Do you believe that finding the perfect WordPress theme for your business requires special skills? Surprisingly, it’s relatively simple and doesn’t require high expertise, but it takes a lot of time to make the proper decision. It’s crucial to know that the theme of your website has a substantial impact on the first impression of…
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Online Advertising: CNIL Prepares for Business Model Changes
With the announcement of the end of “third-party cookies” in Chrome next year, the business models of digital advertising are undergoing significant upheavals. In this context, CNIL commissioned an economic study to understand the possible consequences of this change and presents its main conclusions.The Role of Digital Advertising in the Future Digital advertising is set…
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FTC Finalizes Order Against Avast: What This Means for Consumer Privacy
In a significant move to protect consumer privacy, the Federal Trade Commission (FTC) has finalized an order against Avast, a software provider, banning the company from selling or licensing web browsing data for advertising purposes. This decision comes as a settlement for charges that Avast and its subsidiaries misled consumers about their privacy protections while…